PHNOM PENH-16, January 2023: Cambodia's vibrant tourism industry enjoyed a stellar year in 2023, welcoming back a staggering 5.45 million international and 18.5 million domestic visitors.

This remarkable surge, a 139% and 32.8% increase respectively compared to 2022, translated to a hefty $3 billion boost to the national income. The momentum is expected to continue, with projections of 6.2 million international tourists gracing Cambodia's soil in 2024.

This phenomenal success underscores the Cambodian government's commitment to prioritizing tourism as a key driver of socio-economic development, as per H.E. Thong Rathsak, Secretary of State at the Ministry of Tourism.

On January 15, 2024, H.E. Thong Rathsak addressed attendees at the Cambodia Hospitality Training (HOKA) Outreach Seminar and presided over the Certificate Awarding Ceremony for graduates in Front Office, Food and Beverage, and Basic Coffee Skills in Battambang province.

His excellency added, that in line with the “Pentagon Strategy” focused on economic diversification and competitiveness, the government is actively increasing the range of tourism services and events to attract more visitors and drive local job creation and income growth.

Notably, promoting cultural preservation, environmental protection, and sustainable practices are integral to this vision, aiming to secure a prosperous future for Cambodia as a high-income nation.

Battambang province, nestled around the majestic Tonle Sap Lake, exemplifies this dedication to responsible tourism development. Implementing strict regulations set by the Ministry of Tourism, the province actively diversifies its offerings with innovative and sustainable tourism products. By consistently improving its service quality, Battambang aspires to become a premier tourist destination, drawing both local and international travelers.

The Cambodian Hospitality Training Program (HOKA) plays a crucial role in this growth story. Providing high-quality training to low-skilled hospitality staff, HOKA directly addresses industry needs and empowers individuals.

Additionally, this program equips business owners and managers with valuable skills to grow their ventures. HOKA further extends its reach by building the capacity of trainers in provincial tourism departments, enabling them to train and empower hospitality professionals throughout the region.

In conclusion, Cambodia's thriving tourism industry is not just about numbers; it's about creating opportunities, preserving culture, and building a sustainable future. With initiatives like HOKA and focused government efforts, Cambodia is poised to continue its upward trajectory, welcoming visitors from around the globe while cherishing its unique heritage and natural beauty.