ASIA: According to a recent report in Travel News Asia, Rosewood has joined forces with Eleven D&C, a prominent real estate developer in South Korea, to establish a luxury hotel in Seoul.

The brand-new Rosewood Seoul, set to launch in 2027, will be situated in The Parkside Seoul, a complex adjacent to Yongsan Park that was once home to the United Nations Command.

According to the source, The mixed-use neighborhood will also include high-end retail and residences, connected by expansive outdoor spaces.

The location of Rosewood Seoul holds significant cultural, historical, and geographical value and places visitors within an exceptional area of the city. With frontage along Noksapyeong-aero, one of Seoul's main thoroughfares, Parkside Seoul serves as a connector to both the city's traditional business district to the north and the modern Gangnam area to the south.

The Rosewood Seoul is scheduled to open in 2027. Click to enlarge. The Rosewood Seoul is expected to open in 2027
Akin to Central Park in New York or Hyde Park in London, the hotel's neighboring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea.

Guests of Rosewood Seoul will find more opportunities for exploration and discovery in the hotel's surrounding Itaewon area, one of Seoul's most affluent neighborhoods. There, sophisticated shopping, world-class dining, and elegant nightlife are all within easy reach.

“Seoul is one of Asia's most dynamic metropolises known for its innovation while simultaneously honoring its distinctive history and heritage,” said Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group. “We look forward to exploring this destination through the Rosewood lens and are thrilled to be working with our partners at Eleven D&C Co. to create an elevated lifestyle experience that will bring attention to Seoul amongst a new generation of ultra-luxury travelers.”

Rosewood Seoul's design will be led by Kohn Pedersen Fox Associates, a prestigious American architecture firm that has guided several of Rosewood's most prolific projects across Asia, including Rosewood Hong Kong, Rosewood Bangkok, and Rosewood Guangzhou.

Designed by renowned interior design firm Space Copenhagen, Rosewood Seoul will feature approximately 250 rooms and suites; seven restaurants and bars; a 4,500 sqm wellness center with multiple treatment rooms, hydrotherapy and relaxation areas, indoor pool, locker rooms, and saunas, as well as a state-of-the-art fitness center and an indoor golfing facility; as well as 1,800 sqm of events and meetings space.

“We are thrilled to have Rosewood Hotels & Resorts join The Parkside Seoul, a mixed-use development project planned on a site with historical significance in the center of Seoul. Despite the site being located in the heart of the city, it took 111 years for the site to be returned to the Korean people due to its tumultuous history, making the development of The Parkside Seoul a historic event in itself,” said Seok Oh Eum, Chairman of Eleven D&C. “The combination of the dynamic charm of Seoul, a city where the past and the present coexist, and Rosewood's guiding principles is sure to make Rosewood Seoul a new landmark of Seoul, beloved by sophisticated travelers worldwide and Seoulites alike.”