PHNOM PENH: On the afternoon of May 23, 2025, a significant meeting took place between His Excellency HUOT Hak, Minister of Tourism for Cambodia, and His Excellency XU Kunlin, Governor of Jiangsu Province People’s Government, People’s Republic of China. The purpose of the meeting was to discuss enhancing tourism cooperation between Cambodia and Jiangsu Province.
A key point of discussion was the increase of direct flights between major Jiangsu cities and popular Cambodian tourist destinations, with the goal of boosting tourist numbers from Jiangsu to Cambodia.
During the meeting, both parties reached an agreement to jointly promote Cambodian tourism to the people of Jiangsu Province. This initiative aligns with the spirit of the “Cambodia-China Tourism Year 2025.” The Jiangsu Provincial Government committed to close cooperation with Cambodia’s Ministry of Tourism in organizing joint events throughout 2025, both in Cambodia and China.
One such event planned is the Cambodia Festival in Jiangsu Province, which aims to showcase Cambodia’s tourism potential and culture. This festival also seeks to attract investors from Jiangsu Province to develop tourism products in Cambodia, with the assurance of protection, incentives, and encouragement from the Royal Government of Cambodia.
The following day, the Ministry of Tourism and Jiangsu Province solidified their commitment by signing six Memoranda of Understanding (MOUs) on cooperation in the tourism sector. This signing ceremony took place at the Ministry of Tourism Office and was attended by 44 leaders and civil servants from both the Ministry of Tourism and the Jiangsu Provincial People’s Administration.
Furthermore, the officials agreed to collaborate on organizing Familiarization Trips (FAM Trips). These trips will involve inviting prominent media representatives and influencers from Jiangsu Province to visit Cambodia, thereby assisting in the broader promotion of Cambodia’s tourism potential.
