PHNOM PENH: The GS1 884 EXPO Trade Fair, showcasing products from all 25 provinces and cities of Cambodia, officially opened yesterday at The Factory Phnom Penh. The event, organized by GS1 Cambodia of the Cambodian Chamber of Commerce, runs from February 12th to 14th, 2025, from 9:00 am to 9:00 pm.
The opening ceremony was attended by prominent figures including His Excellency Oknha Nguon Mengtech, Director General of the Cambodian Chamber of Commerce; Dr. Ben Li, Founder of Urban Village and The Factory Phnom Penh; and Neak Oknha Dr. Sam Soknoeun, Chairman of SAM SN Group, along with numerous national and international dignitaries from both the public and private sectors.
“This occasion is an opportunity to promote GS1, a barcode system that manages products before they are sold in national and international markets, because the barcode is very important in identifying products from Cambodia,” said His Excellency Oknha Nguon Mengtech. He emphasized the importance of the 884 country code, stating that even when Cambodian products are sold in the US or Europe, a simple scan reveals their origin.
Also speaking at yesterday’s launch seminar, Mrs. Chhan Seang Hen, Deputy CEO of GS1 Cambodia, outlined the fair’s objectives: 1) promoting Cambodian products; 2) raising awareness of product labeling, standards, and production systems; 3) providing access to information on business financing and insurance; and 4) fostering connections and expanding business partnerships.
Mrs. Chhan Seang Hen explained that the event will promote Cambodian products domestically and internationally, attract investors and partners, and support the development of products that meet international standards. She also highlighted the work of GS1 Cambodia in collaborating with local and international partners to promote products, advise on barcode usage, and create programs that increase market visibility and facilitate partnerships.
Dr. Ben Li, Founder of Urban Village, described the GS1 884 EXPO as a special event showcasing Cambodian agricultural products. He encouraged attendees to share photos of the event on social media to highlight Cambodia’s potential. Dr. Ben also emphasized the opportunities presented by 2025, particularly the new airport and other infrastructure developments.
Neak Oknha Sam Soknoeun, President of Sam SN Group, noted that the expo addresses the need to promote Cambodia’s products to international customers. He believes the timing is ideal for introducing local products to neighboring countries and the global market.
Neak Oknha Soknoeun emphasized the high quality and unique characteristics of Cambodian products, particularly agricultural products, which he contrasted with those from neighboring countries that often use more chemicals. He stressed the organic and natural quality of many Cambodian agricultural products, highlighting the need for international promotion.
The trade fair offers a diverse range of activities for national and international visitors. Attendees can explore product displays from all 25 provinces and cities, enjoy entertainment programs, and sample a wide variety of food. The event is designed to be a family-friendly experience, providing an ideal outing for friends and loved ones. The unique atmosphere of The Factory Phnom Penh further enhances the event.