PHNOM PENH: The Cambodia Business Delegation's recent visit to the United States, led by IDI and IDC held from November 7th to 13th, 2023, proved to be a resounding success, generating significant interest in Cambodian products and services among American businesses and consumers.

The delegation, comprising over 500 Cambodian businesses and entrepreneurs, showcased their diverse range of offerings at the Cambodia Trade Fair and Business Conference. The event featured over 50 booths showcasing products such as fresh and processed fruits, cashews, spices, cosmetics, body care, and saliva. Radiant ears and operators in logistics services were also present.

The event's success was evident in the strong demand for Cambodian products, with many exhibits being sold out during and after the conference. Shun Fat Supermarket, an Asian supermarket chain with 26 branches in California, Nevada, and Texas, expressed a keen interest in sourcing processed agricultural and food products from Cambodia through IDI.

The visit also inspired several delegates to make significant investments to enhance their export capabilities. These investments include diversifying mango and gourd production, establishing warehousing services, improving cosmetic and personal care products, and processing dried fruits.

“This visit was organized by IDI in line with our commitment to support the Royal Government of Cambodia's strategy to promote the export of agricultural and food products,” stated Dr. Hor Sereyvath, Chairman of the Board of Directors of IDI and IDC. “Our goal is to create opportunities for Cambodian businesses to connect with potential customers, gain valuable knowledge and experience regarding export requirements, and adhere to production, hygiene, and packaging standards for food products, ultimately boosting exports to the United States.”

To further facilitate trade between Cambodia and the US, IDI plans to launch the “One International Trade Portal Program” and open a representative office in Long Beach, California. This initiative will provide direct support and guidance to Cambodian and US businesses seeking to conduct business in both countries.

The association's success in the US has prompted plans for similar business missions to other overseas markets in 2024, including Australia, Canada, France, Japan, and Korea. Additionally, the association intends to repeat its successful US mission in the coming years.