SIEM REAP: The historic meeting was presided over by Neak Oknha Kith Meng, President of the Cambodian Chamber of Commerce and Chairman of the ASEAN Business Advisory Council. The 94th ASEAN Business Consultancy was held smoothly and successfully on September 14, 2022.

The  World Intellectual Property Organization (WIPO) reports for 2022 show the tremendous growth of the Association of Southeast Asian Nations (ASEAN) over the last decade, one of the eight agendas discussed.

According to WIPO, ASEAN is one of the region's largest economies, with a $3 trillion GDP. ASEAN is the world's fifth-largest bloc, employing 60% of its youth and 440 million Internet users, representing 75% of the total population.

E-commerce marketing has enormous potential because it was only $ 5.5 billion in 2015, but by 2020 the volume had increased to $ 74 billion and is expected to increase to $ 234 billion by 2025.

ASEAN has risen from 64th to 46th in The Global Innovation Index over the last decade. WIPO, as registration activity issues across the region, including patent, trademark, and design, increased significantly between 2011 and 2020, at rates of 60%, 80%, and 15%, respectively.