PHNOM PENH – The official launch of the TOYOTA HILUX TRAVO assembly line at Toyota Tsusho Manufacturing (Cambodia) Co., Ltd. has highlighted Cambodia’s strategic moves to boost both its national competitiveness and its growing automotive production, according to the Agence Kampuchea Presse (AKP).
To enhance competitiveness, the Royal Government of Cambodia outlined four key strategies during the ceremony at the Royal Group Phnom Penh Special Economic Zone (PPSEZ). The roadmap focuses on reducing trade and investment costs, accelerating the transition to clean energy with a 70 percent target by 2030, strengthening cybersecurity through the Anti-Cyber Scam Law, and improving investment facilitation by digitalising public services and using the Council for the Development of Cambodia’s (CDC) cdcIPM system.
The inauguration was presided over by Deputy Prime Minister and CDC First Vice Chairman H.E. Sun Chanthol and Japanese Ambassador H.E. UENO Atsushi. H.E. Sun Chanthol noted that the investment reflects strong confidence in Cambodia’s economic potential and demonstrates the country’s growing capacity in advanced manufacturing. To further drive production and build the local industrial ecosystem, he encouraged Toyota and its supply chain partners to expand investments in automotive components, technology, and workforce training.
The event concluded with the unveiling and a test drive by the Deputy Prime Minister of the first Cambodia-assembled Toyota Hilux Travo, symbolising official support for the country’s emerging automotive industry.
This milestone underscores a broader surge in domestic vehicle production. Cambodia now has eight operating vehicle manufacturing and assembly facilities with a combined capacity of more than 38,000 vehicles per year, alongside several more factories under development.
Proving this growth, Toyota Tsusho Manufacturing has assembled 6,250 Toyota Fortuner and Hilux vehicles since opening in 2024, scaling its monthly production capacity more than tenfold from an initial 40 vehicles in 2024 to about 400 vehicles per month by the end of 2025.