PHNOM PENH: Cambodia’s tourism industry is experiencing a strong rebound in 2024, with the first half of the year seeing a 22% increase in international arrivals compared to the same period in 2023. This positive trend is according to a recent report by the Ministry of Tourism.

Thailand leads the pack in terms of visitor source countries, with over 770,000 tourists visiting Cambodia. Following closely behind are Vietnam and China, contributing over 528,000 and 326,000 tourists respectively. Other notable markets include Laos, the US, Korea, and several European and Asian countries.

Cambodia’s Minister of Tourism, H.E. Sok Soken, highlighted the significance of China’s growing tourist market. He sees this as an opportunity to not only boost tourism development but also attract investments across various sectors.

Interestingly, the report also reveals an increase in outbound tourism from Cambodia. Roughly 740,000 Cambodians traveled abroad for leisure purposes in the first half of 2024, reflecting a slight year-on-year growth.

Tourism plays a crucial role in Cambodia’s economy, alongside garment exports, agriculture, and construction. The Ministry is optimistic about the industry’s future, aiming to surpass pre-pandemic levels by 2025. Their projections indicate a potential 7 million international visitors, exceeding the 2019 figure of 6.6 million.

Cambodia’s tourism appeal is further strengthened by recent accolades. Four of its destinations secured spots on Tripadvisor’s list of Asia’s Best Tourist Attractions. Siem Reap’s Angkor Wat secured the prestigious second place, while Ta Prohm and Bayon temples followed closely behind. Additionally, Phnom Penh’s Tuol Sleng Genocide Museum earned 22nd place.

Beyond the captivating ancient temples, Cambodia boasts a stunning coastline stretching across four southwestern provinces. This 450-kilometer stretch offers pristine beaches, making it a perfect complement to the country’s cultural treasures.