PHNOM PENH — The Ministry of Tourism and Genrich Investment Co., Ltd. have formally signed a Memorandum of Understanding aimed at establishing cooperation in research, sustainable tourism development, environmental conservation, carbon credits, and climate solutions in Cambodia.
setup followed a high-level courtesy call and bilateral meeting at the Ministry of Tourism headquarters between H.E. Huot Hak, Minister of Tourism, and Mr. Lim Lork Johnson, Chief Executive Officer of Genrich Investment Co., Ltd., alongside his senior executive delegation.
During the meeting, Minister Huot Hak commended Genrich Investment for its initiative to support the sustainable growth of Cambodia’s tourism sector. He urged the company to leverage its media channels and partner networks to promote the Kingdom’s natural tourism and ecotourism potential, while encouraging green investments that link environmental protection with natural tourism development. He also requested company support in organizing familiarization trips (FAM Trips) for international partners and prospective investors to explore Cambodia’s opportunities directly.
Highlighting the national landscape, Minister Huot Hak emphasized that Cambodia’s political stability, peace, security, and public order offer a solid foundation for tourism growth and foreign investment. He affirmed that the Royal Government of the 7th Legislature, under the leadership of Prime Minister Samdech Moha Borvor Thipadei Hun Manet, continues to treat tourism as a priority sector to drive national economic growth and improve local livelihoods under Phase I of the Pentagonal Strategy.
Expressing gratitude for the warm reception, CEO Lim Lork Johnson reaffirmed Genrich Investment’s commitment to collaborating closely with the ministry. He confirmed that the firm will proceed with studying and developing projects related to sustainable climate solutions, carbon credits, environmental restoration, and ecotourism in full compliance with the active laws and regulations of the Kingdom of Cambodia.