Phnom Penh: On Thursday afternoon, August 8, 2024, His Excellency Ok Boung, Secretary of State of the Ministry of Commerce, met with His Excellency Stefan Messerer, Ambassador of the Federal Republic of Germany to the Kingdom of Cambodia, and a delegation from Adidas Southeast Asia. The purpose of the meeting was to discuss potential expansion of Adidas’s business in Cambodia.

The group explored opportunities to foster relationships between buyers and local suppliers, thereby increasing Adidas’s business volume in the country. Additionally, they sought information about government policies aimed at facilitating foreign investment.